BALANCE OF CREATIVE POWER, KNOWLEDGE AND SKILLS

The duration of the project, created over 2 years, is remarkable. The stage of coordinating all aspects of construction with the authorities, as well as logistical and operational tasks also took a lot of resources.

In addition to the exposition, the Pop-up space included an area with the first prototypes of Dyson's innovative devices and new products, a beauty zone where guests with experienced stylists as consultants could get their hair styled, a play area for younger visitors with custom educational puzzles and a specially designed computer game, and a lecture hall with free master classes featuring Dyson engineers and various experts who spoke to guests about eco-friendly approaches and trends throughout the month.

#beautyzone

#exposition

#lecturehall

#technologies

#devices

Dyson's Pop-up Space is designed to showcase
the technology behind unprecedented
products. For this purpose, 800m² of dense
construction was used, transforming an
empty pavilion into a complex brand space.

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Dyson: Pop-up Space

Brand-Space for New Technologies

Dyson: Pop-up Space

Brand-Space for New Technologies

During the show EXEED VX was separated from the public by a special decoration – a facade of electrochromic glass. The spectators saw how its state changed – the glass became transparent and opaque again. The show was built on the interaction of light direction, musical score and smart glass, which, opening the way to the car, became a metaphor of a portal to another dimension.

#electrochromicglass

#carreveal

#museumofrussian
impressionism

#lightdirecting

#portal

The concept of the project is based on the idea of moving through various objects and phenomena. This idea was manifested in the design of the space and in the realization of the Car Reveal Show, as well as in the use of rounded decorative forms, linking the elements of the concept with the appearance of the venue – museum of modern art.

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EXEED VX Launch

New EXEED VX Car Presentation

EXEED VX Launch

New EXEED VX Car Presentation

Guests could use the interactive panel and take a test about what they consider to be their comfort zone. For participating in the mechanics, they received a customized generated video
about their personalities.

The branded stand was a large-scale structure – a bright scarlet building with a digital facade instead of windows to display content. The architecture and exterior of the building were inspired by the concept of the Mercedes-Benz advertising campaign. In addition, the structure was surrounded by a pebble beach with greenery, where the car was located.

#carexpo

#building

#immersiveinteraction

#storytelling

#generatedvideo

Mercedes-Benz brand zone at Esquire Weekend summer festival. The goal was to effectively demonstrate the advantages of the new C-Class within the framework of the "Car of the Month" section, to organize a fascinating storytelling about the car's features and to implement immersive interaction mechanics.

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Mercedes-Benz: Esquire
Weekend Integration

Car Exposition Stand

Mercedes-Benz: Esquire Weekend Integration

Car Exposition Stand

Visual filling of the space was designed in classic Mercedes-Benz colors: a combination of white furniture and black walls. Decorative elements were subordinated to the general concept of the cars' interior: veneer was used in the realization of S-Lounge. Appearance, aesthetics and interior filling became a reflection of modern luxury and comfort: these qualities are fundamental for the presented Mercedes-Benz and Mercedes-Maybach models.

#luxury

#lightshow

#digital-kinetic

#carreveal

The private preview of two new models of Mercedes-Benz S-Class and Mercedes-Maybach S-Class was organized together with 2 agencies. The concept of the project was formulated in the form of the term S-Lounge. Within the framework of the presentation a spectacular digital-kinetic light show with presentation of cars for guests was created.

#presentation

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Mercedes-Benz: Maybach Sneak Preview

Presentation of 2 New Luxury Car Models

Presentation of 2 New Luxury Car Models

Limited edition gift sets – bloody choker necklace, claw, wig with blood and bandage, bloody chain – were created according to individual music playlists with selections from Influencers. In addition, personalized Tarot cards with themed predictions were designed.

≥ 95 million views of the HALLOWEEN campaign
≥ 2 million reposts of the campaign
≥ 12 million listens of campaign playlists on Spotify

#pop-upspace

#musicplaylists

#influencers

#giftset

#collaboration

Spotify's Halloween campaign featuring a branded Pop-up space and a collaboration with Influencers. Yang Ge, Katya Klap, Stas Kruglitsky and Anton Shastun designed a custom Halloween accessories collection.

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Spotify: Stay Scary Campaign

Halloween Pop-up Space and Accessories Collection

Spotify: Stay Scary Campaign

Halloween Pop-up Space and Accessories Collection

The evening began with the guests passing through the checkpoints using their personalized passes, after which they were greeted from the stage by representatives of S7 and Airbus. At that moment, to the musical combination of live harp and drumming, the airplane entered the hangar through a giant gate.

The event program included an audio-visual and light show with
an aviation aesthetic and a musical performance by the headliner, the house duo Bondax from the UK. The event attracted wide public attention: media, press, social chroniclers, opinion leaders, Influencers and direct representatives of the airline industry.

#closedhangar

#personalinvitations

#aircraftpresentation

#airbusshow

#aviation

A closed presentation of the new Airbus 320 Neo jet model made in cooperation with 2 agencies in a secret aviation hangar. The event venue was a special facility with high security requirements. The guest list was strictly regulated - a personalized invitation letter from the S7 brand was created for each person.

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S7: 320 Airbus Neo Launch

Closed Party in Hangar with Massive Airplane

S7: 320 Airbus Neo Launch

Closed Party in Hangar with Massive Airplane

A demonstrational interactive zone with the product was placed on the venue. The guests could test the new dryer, make sure that it was environmentally friendly and more economical than paper towels, as well as explore additional benefits, such as the air purification function and more.

#media

#airpurification

#interactivezone

#publictalk

#environment

The project is a two-level event: the first part is for the target audience of the product, HoReCa professionals, plaza and space owners. The second part – for the press from specialized media. A public-talk of the brand representatives was also organized.

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Dyson 9KJ Press-Lunch

Launch of the New DYSON 9KJ Hand Dryer Model

Dyson 9KJ Press-Lunch

Launch of the New DYSON 9KJ Hand Dryer Model

A media campaign was organized to engage stylists who matched guests with trendy outfits priced under $70. Looks consisted of items and accessories available on Aliexpress. An upcycle-campaign was also presented within the Pop-up space: in collaboration with fashion showrooms, in Aliexpress space was organized a collection point for unwanted clothes for reuse.

#brandzone

#storedesign

#conceptualization

#advertising
campaign

#mediacampaign

The Central Universal Marketplace Pop-up store is part of Aliexpress Marketplace's large-scale Offline advertising campaign. The special project is an in-depth conceptualization and development of the store design, including decoration and filling.

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Aliexpress Pop-up Marketplace Store

Brand Zone for Aliexpress

Aliexpress Pop-up Marketplace Store

Brand Zone for Aliexpress

Individual features of Omoda Club are manifested in the flexibility and versatility of branding, used both Online and Offline, and supplemented depending on the city of the community.

#community

#manifesto

#socialnetworks

#logodesign

#conceptualsolution

Branding of Omoda Club – a community of automobile drivers and fans of Omoda brand in Telegram. The conceptual solution of the logo design is based on the interaction of capital letters O and C, together resembling the trace of a car tire.

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Omoda Club Branding

Omoda Club Community Branding in Offline and Social Networks

Omoda Club Branding

Omoda Club Community Branding in Offline and Social Networks

The visual concept of the project was in line with the aesthetics of concise de luxe décor. The launch took place in a specially created space of a mysterious living room, the entrance to which was stylized in the form of a closet door. Passing through the secret room, guests entered the event area with a presentation stage for speakers, a special VIP lounge, a cocktail bar with author's drinks and technological interactive zones.

The guests were welcomed in the best traditions of 5-star service – where all wishes are impeccably fulfilled. The culmination of the project was an immersive performance with dozens of actors as concierges, involving the guests in the atmosphere of a social evening and allowing them to appreciate the company's high-class service.

#conciergeservice

#luxuryapartments

#immersive
performance

#secularevening

Presentation of a collaboration between premium real estate developer Vesper and international luxury hotel brand Fairmont. The collaboration was to create a presentation of a 24-hour concierge service available to both hotel guests and apartment residents.

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Vesper: Fairmont Launch

Premium Concierge Service and Luxe Apartments Presentation

Vesper: Fairmont Launch

Premium Concierge Service and Luxe Apartments Presentation

Outside the door, guests were greeted by a home-like space: a spacious "living room" with a large purple carpet, a basic bar, a stage and a carpet-like photo zone on the wall, and with posters generated in Yandex's neural network "Masterpiece Room". In the "bedroom" a giant ten-meter bed was complemented by an installation of Yandex TV Station TVs hanging on the wall and on the ceiling, and next to it there was a "workroom" with a stormglass on which guests helped Alice determine the weather forecast.

Alice communicated with the guests through speakers and informed them about the program, and the culmination of the evening was the concert of the band Cream Soda and the ceremony of awarding a branded cake. Because of this, the guests had to make an agonizing choice between eating cake and burning calories on the dance floor.

#robots

#personalized
greetings

#homeparty

#voiceassistant

#carpet

A party with a homemade vibe in honor of the sixth anniversary of Yandex's voice assistant Alice. At the entrance, Alice greeted guests with personalized voice greetings on individual keychains: to enter, guests had to scan QR codes.

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Yandex TV Station Launch

Technological Birthday Party for the Voice Assistant

Yandex TV Station Launch

Technological Birthday Party for the Voice Assistant

The concept of the project is an author's coffee station in the brand's showrooms with affogato, and, as a result, a pause in the active city pace.

The activation lasted 10 days and was organized in 5 major cities on the territory of 2 countries. The design of the counter, the recipe and serving of the dessert, the appearance of cups, cups, spoons, saucers and coffee sets were worked out. Premium flavor infused with life satisfaction. Pure emotion.

#dolcevita

#dessert

#affogato

#coffeestation

#showrooms
decoration

Activation in 12storeez stores in the spirit of old Dolce Vita – coffee station with Italian dessert affogato. Affogato is a traditional Italian dessert, consisting of a ball of ice cream filled with freshly brewed espresso.

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12storeez special activation project

Coffee Special Project for Fashion Brand

12storeez special activation project

Coffee Special Project for Fashion BrandCoffee Special Project for Fashion Brand

We create stylish apparel items, useful branded accessories, a variety of surprise boxes, and aesthetically pleasing souvenirs.

We develop unique reimaginings of the existing. We produce previously non-existent things.

#items

#souvenirs

#branded
accessories

#consumers

#supriseboxes

We develop original merch items for brands, capable of attracting the attention of both loyal consumers and uninvolved people.

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Merch

Production of branded apparel items, souvenirs and gifts

Merch

Production of branded apparel items, souvenirs and gifts